Code, test, and deploy email campaigns. Conduct A/B tests to evaluate and improve engagement rates.
Persuade and influence process, design, and email engagement changes to establish standard methodologies.
Import images, assets, and lists to Salesforce Marketing Cloud.
Generate enabled Adobe PDF proofs for internal client approvals.
Supervise and report on email performance.
Utilize Microsites/CloudPages to develop landing pages using HTML, CSS, and AMPScript.
Build web forms for surveys or data capture and return data to the platform.
Use of look up tables for more sophisticated design requiring dynamic personalization throughout the email campaign Requirements.
Demonstrated mastery of email marketing concepts and metrics including code, design, and dynamic content generation
Intermediate level ability to write AMPscript that will generate multifaceted content in email campaigns, utilizing Automation Studio, Journey Builder, Audience Builder, and other sophisticated features of the platform.
Articulate email strategy utilizing current email marketing news, innovation, and best practices. Staying current on accessibility in email.
As an expert in this space, you will thrive on staying current with email marketing news, trends, and industry standard methodologies to identify ways to introduce efficiencies in our process and develop more scalable work.
Keep up to date on new features, capabilities, and opportunities that may exist to further improve email campaign engagement.
Work with third-party vendors like Return Path (deliverability, inbox previews) and LiveClicker (Interactive email elements).
Minimum 5+ years related work experience
Undergraduate degree or equivalent combination of training and experience.
MUST exhibit Intermediate level HTML knowledge to code custom email including design.
Strong understanding of SQL including building reports, editing queries, and troubleshooting issues.
Working knowledge of front-end web development to support landing pages
Experience with responsive design website and email layouts
Ability to code email and web pages using HTML5 and CSS3
Mentor and coach others
Ability to construct multi-variant content journeys and reporting for advanced cross channel campaigns
Creation of look up tables to improve complex design, dynamic personalization and support increased variable content.
Salesforce Marketing Cloud or Developer certification preferred.